What Is NellieBellie’s Baking Challenge?
NellieBellie’s Baking Challenge is a seasonal baking tradition created to bring people together through the simple joy of baking. These challenges pop up a few times a year, not on a strict schedule, and they’re all about connection, creativity, and stress relief. Each challenge has a theme, and the goal is to get into the kitchen, make something that fits the theme, and have fun doing it. This isn’t about perfection or fancy skills. It’s about using baking as a way to slow down, feel grounded, and be part of a supportive community.

How Does NellieBellie’s Baking Challenge Work?
When a Baking Challenge is live, you’ll find all the details on this page. Because challenges run quarterly and not on a set calendar, the best way to stay in the loop is by subscribing to the NellieBellie newsletter. To participate, bake something that fits the current challenge theme and upload a photo of your bake using the box above. After the deadline, one winner is randomly selected.

How Do I Enter NellieBellie’s Baking Challenge?
After baking something that fits the challenge theme, upload a photo of your bake using the box above under “Ways To Enter.” You’ll enter your name and email address so we can contact you if you’re selected as the winner. Once your photo, name, and email are submitted, you’re officially entered.
If you choose to bake the featured challenge recipe, you’ll receive a bonus entry. Sharing your bake on social media is always welcome, but uploading your photo here is the only way to guarantee your entry is counted.

Can I Upload Multiple Photos for More Entries?
No. Each participant may enter once per challenge, plus one possible bonus entry for baking the featured recipe.

How Old Do You Have to Be to Participate?
Bakers of all ages are welcome to participate, but anyone under 18 should have adult supervision in the kitchen. The email address used to submit an entry must belong to an adult age 18 or older.

I Don’t Live in the USA. Can I Participate?
No, unfortunately this challenge is limited to US residents only.

What Do I Win?
One randomly selected winner receives a $150 Amazon gift card.

How Is the Winner Chosen?
The winner is selected at random using the challenge application system.

When Is the Winner Announced?
The winner is announced on this page after the challenge closes and is also notified by email.

Where Do I Find the Challenge Details and Inspiration?
You’ll find the current challenge theme, featured recipe, and entry details at the top of this page whenever a challenge is live. Past challenges and inspiration may also be shared below.

Is Participation in NellieBellie’s Baking Challenge Required?
No. Participation is completely optional. Join in when it feels fun, supportive, and nourishing for you.

How Do I Stay Informed About Upcoming Baking Challenges?
Because challenges are not run on a fixed schedule, the best way to stay informed is by subscribing to the NellieBellie newsletter. Newsletter subscribers are the first to know when a new Baking Challenge opens.

What if I Don’t Want to Make the Featured Recipe?
That’s perfectly fine. You do not need to bake the featured recipe to participate. Any bake that fits the challenge theme is eligible for entry. If you do choose to bake the featured recipe, you’ll earn a bonus entry, but it’s always optional.

Can My Photo Also Include People?
No. Entry photos should only include the baked item. Please do not submit photos that include people or faces.

Can NellieBellie Share My Photo?
Yes. By submitting your photo, you’re giving NellieBellie permission to share your bake on our website, in emails, and on social media as part of the Baking Challenge. We love celebrating our community and will always aim to credit you when possible.