The WP Optimize plug-in is a nifty little plug-in that can save you all sorts of headache with memory problems, slow loading speeds, and a whole host of other issues related to having too much junk cluttering up your WordPress site. At the end of this post we have a YouTube tutorial explaining a bit about how to install it and run it, but first, we want to explain why it is useful and what it does.
What WP Optimize does:
Basically, the plug-in deletes all the old files you no longer need. See, every time you update a post, WordPress saves a new copy. So you have the first copy you created, and then the next copy that is the updated version. If you update a post 10 times, WordPress is storing 10 complete copies of that post. Pictures and all. WP Optimize deletes all but the newest one.
WP Optimize also finds ways to delete extra files in other places, but the posts is the one that is most obvious an example to everyone. So that’s what we’ll stick with. Basically, it takes out the crap.
Why WP Optimize is useful:
WP Optimize can cut your data usage in half (really, it’s done that for us before). When you are using less data at the backend of your site, your site is able to load faster for your viewers. A fast loading site means your readers are less likely to click away because they are sick of waiting for your site to load.
Alright, now that you know why WP Optimize is useful, we will show you how to use it on your site. You might also want to head over to our YouTube channel for tutorials on other ways to speed up your site, including resizing your photos. If you don’t know why you would resize your photos, or think WordPress already does this, you definitely want to check out that tutorial.