If you are selling something (virtual or brick & mortar). Your website/store and/or social media isn’t just about your content/product, it’s about you and your bigger picture and brand. Use Social Media to sell that bigger picture and you will sell your product. Not everything is going to be the same for your business/website as the next business. But, these are the general rules of successful social media. Not all social media platforms will work for you...so be smart about where you put your time! Above all, remember that your engagement is of greater importance than your numbers. A small following of crazy loyal fans can be far more effective than a large following! It’s all about being smart and using your social media effectively!
Twitter is a fast-paced social media platform full of short sentences and quick updates. Brands and companies use Twitter and love it! Use this platform to interact with brands and companies.
- Use Hashtags
--Use appropriate hashtags for your shares. Don’t over use them, though. Including 10-15 hashtags in a status is not necessary.
- Act Professionally
---Remember that everyone can see what you say on Twitter. Make sure that what you tweet is something you want to have seen by brands and companies you hope to work with.
- Interact with People and Brands
---Did you make a recipe using a brands product? Tag them in the Tweet and interact with them. Brands love this and it helps to start building authentic relationships with them for future possibilities.
- Promote Others
---Be sure to RT and promote people other than yourself. 80/20 is a great rule of to go by. Share 80 percent of other’s tweets and 20 percent of your own.
- Use Your Manners
---Say Thank you! Did someone RT your post? Be sure to thank them just like you would in person.
Instagram is quickly being picked up as an important social media tool for brands. Tagging companies and brands works well. Use this to make brands notice you. And...this is a great place to “sell” your brand/company and who you are in a visual way!
- use hashtags and tags
--hashtags work on Instagram!! Some go crazy with them but generally...use between 3 and 6 hashtags. And tag the businesses, brands, and companies you are featuring. They will see it!
- beautiful photo’s
--you don’t have to have a great camera! Use apps/filters to help get good editing or photo effects.
--be mindful of backgrounds and other people that don’t want to be in your photos
--when wanting to tag a brand or company...be extra sure that you are using a great photo that shows their product in a good light!
--feet aren’t usually considered beautiful, just saying. Stay away from the generally accepted gross things.
- follow others to get new followers!
--a tried and true way across all social media. But, on Instagram it is especially effective.
- favorite apps: Afterlight (for editing), Rhonna Designs (fun overlays and text), Overgram (text), PicFrame (for collages), and Snapseed (for fun image effects), Repost (to repost another Instagramer’s photo)
- General rule of thumb:
---if you need a caption for someone to enjoy/understand the photo...think about not putting it up.
Pinterest is the must-have tool for image based sites. If you have a site that has projects, recipes, diy’s, sewing, or anything using images...you need to be on Pinterest. This platform is the number one traffic driving site for most creative sites...no contest. By a lot!
Pinterest is a very visual sharing space. The better photo’s you take of your projects and recipes, the better it’s going to do. Period.
- Size really does matter
---Take a look at your Pinterest Feed. Which pictures stand out for you?
For most of you...If you look at those photos, they are vertical. They take up more real-estate on the feed (the picture on the far right is one from NellieBellie...it takes up alot of real estate!). Pinterest is all visual so you want to be sure YOUR photo stands out as much as possible. Take at least ONE vertical photo when you’re creating your post. Changing this one thing can have a HUGE impact on Pinterest.
- Join Group Boards
---this can be a great tool if you have a smaller Pinterest following. If this is new to you let me explain. A group board is a board that a ton of people pin to. You can find groups to join at pingroupie.com.
These group boards have the potential of being seen by more people too. This board above has 84k+ followers, so I’m getting my content in front of many more eyes compared to my own following at 30k. Find several Group Boards in your Niche and contact the owners to be added as a contributor. Be sure to follow the rules of the board when you pin, they’re all different and you want to be respectful of the owner.
- Pin at Optimal Times
---Every social media platform has optimal times for sharing and they’re all different. For example, I may not pin a kid’s activity at the same time of the day as a dessert recipe. Moms seem to be online throughout the day and pinning activities for kids do well, but my chocolate cake performs better in the evening when people who are looking for recipes are online.
Try to pay attention to when your pins have the most repins, this may mean watching them closely for a time to figure it all out. Or, you can apply to places like Ahalogy, Hootsuite, and Tailwind. They are Pin Scheduling tools that will pin your pins at the optimal time for your followers.
Here at NellieBellie we use Tailwind and highly recommend them for active Pinterest users!
- Comment on Pins
---Remember that Pinterest is a Social Network. I love getting comments on my pins and interacting with other pinners. We are more likely to follow people who interact with us on Pinterest. Also, try to respond to people who comment on the pins you share. Answer questions or thank them for the comments. It’s just nice to do. As well, Pinterest rewards you with more eyeballs in front of your own pins.
- Pin Great Content
---Find awesome pins and pin them. I have found that it’s better to pin from the original source of the pin instead of repining. People are more likely to follow you on Pinterest if you are finding new and awesome content to share instead of just repining.
Facebook is the premier social media location, at present. 1 of every 5 pages on the internet is open to Facebook. This platform is all about interaction! Use this platform for questions, conversation, and laughs!
- Sharing from others “larger” than you will give you greater reach. Find top bloggers/sites in your niche and share their posts to improve your reach.
- Don’t use Facebook to share only your own content...be sure to share others to generate followers that will actually keep you in their feed. This is especially true for smaller pages. You won't be effective if you do not share from others that are much larger than you. Let me repeat...for smaller pages (under about 20k) you MUST share from larger pages to effectively grow.
- Schedule Facebook in advance to help save you time. Use Facebook’s own scheduler whenever possible.
- Use Facebook to ask questions, ask advice, and engage your readers. Ask a question in an update!
- If your reader stops interacting with you, you will eventually disappear off their newsfeed.
- In general, Facebook wants everyone to use its platform, stay on its platform, and provide the very best experiences for its users. Help it do that.
- Try sharing links, photo’s, shares, and uploading photo’s to find what seems to work best with your readers.
- Upload video to Facebook when possible. Facebook prefers uploaded rather than YouTube (think about it. To watch a YouTube video you have to click off Facebook. They don't want that!)
Google + builds SEO for your site and is used by other bloggers and businesses. This platform has value and once you master your most important platforms...should be tried. But, master the other’s first.
- Social network built by Google that allows for brands and users to build circles
- Not as many brands active but the ones that are tend to be a good fit with a great following
- 25 – 35 year olds are most active
- Share posts during daytime hours.
- Share your own content that you are hoping to build SEO with.
- Use communities for your niche.
---We use food communities to post our content in and get a great reach!
- Tagging brands/companies works, as do hashtags.
---In fact...Google loves us using hashtags in Google+
Stumble Upon is a fast growing platform primarily for attention-grabbing content. It is a younger audience that prefer quirky material. If you fit that bill this is a great platform for you! Definitely give it a try and see if it fits you.
- Work with another online business or two to help “discover” each other’s content.
- The more active you are...the better.
- Like pages that have good, solid content. If you aren’t sure what you should do on a page, just stumble without doing anything. Simply using the platform is good for you.
- 300 Million users
- Business oriented social networking site
- Brands that are participating are corporate brands giving potential and current associates a place to network and connect
- Powers 50% of the world’s hires
Social Media Tools:
Hoot Suite, Buffer, Viral Tag, Ahalogy, Tailwind, PinGroupie, Friend or Follow