The process of embedding YouTube videos is another simple process that is more about knowing the right steps than being super capable on computers. If you know where to find things, what to copy, and where to put it, you’ll do just fine. If, however, you are brand new to WordPress, you should probably start at the basics instead of this post. Find more videos here that are more basic in nature.
Back to embedding;
Why would I care about embedding YouTube videos?
The simple answer is that embedding YouTube videos into your posts require one less step for your readers. Simplicity is almost always better when you are seeking to engage and retain your online readership. Embedded videos can be played right from your site, so no additional clicks are necessary.
Embedded videos also increase the time on your site. If you aren’t monetizing your YouTube channel, and possibly even if you are, keeping your readers on your own site longer is a huge bonus. While they are technically still engaging with you when they click away to your YouTube channel, you might not be seeing as many of the benefits.
When should I be wary of embedding YouTube videos?
Honestly, there are probably many reasons we haven’t researched. Our YouTube knowledge is one of our more limited areas. We are striving to learn more and grow in this area, but know that we don’t have it all figured out.
We do know a few things.
First, you should only embed your own videos. Someone might come along and say this is wrong, but from what we’ve been able to see, it’s a bad plan. We only make money from YouTube on the videos streamed from YouTube, any time we embed the video and people watch on our site, we don’t make that money. This is fine for us, because we are making ad revenue from people staying on our site longer. But the second we embed someone else’s video on our site, they aren’t making the money…as far as we can tell.
Second, if your YouTube site makes more ad revenue than your personal site, it might be worth having your readers take the extra step and click over to YouTube. Be aware of your revenue and how it works.
Now for our video, embedded of course, on embedding YouTube videos: